Real estate social media calendar: 12 months of post ideas

A real estate social media calendar is a 12-month map of the moments worth posting about: seasons, public dates, the financial year, local events and your own campaigns. It answers "what is coming up?" so you're never starting from a blank page. It is different from a weekly posting schedule, which answers "what do I post on Tuesday?". You need both, and this guide covers the calendar.

How to build the calendar in three layers

1. Fixed dates. Public holidays, school terms, the financial year and daylight saving changes. These are the same every year, so you can plan them early.
2. Local moments. Your suburb's markets, school fairs, sporting finals, festivals and council events. These take a little research, but they're what makes you look like a local, not a brand.
3. Your own campaigns. Listings, open homes, sold results and appraisal drives. Slot these in as they arise.

Keep it in a spreadsheet, a Canva board or a shared calendar. Put the date, the topic, the channel and who is responsible. For the weekly routine that sits underneath it, see our organic social media schedule guide.

The first half: January to June

January to March

• January: new year property goals for owners, a "what to do before listing" series and summer open home tips. For Australia Day (26 January), decide what suits your community and brand. Staying quiet is a legitimate choice.
• February: school returns in most states, so post about school catchment and family moves. Valentine's Day (14 February) suits a "what we love about this suburb" post. Lunar New Year falls in January or February and is worth acknowledging if your community celebrates it.
• March: autumn tends to be an active time for listings in many markets, so run preparation content for sellers. Clean Up Australia Day is usually early March and suits a community post if your team joins in.

April to June

• April: Easter and school holiday dates vary by state, so check yours. ANZAC Day (25 April) calls for respectful acknowledgement rather than promotion. Daylight saving ends on the first Sunday of April in the states that observe it.
• May: Mother's Day is the second Sunday. A "homes our clients love" or team appreciation post fits. Winter is approaching, so post about preparing a home for cooler months.
• June: end of financial year (30 June). Investor-focused posts work well here: rental market updates, property manager tips and landlord checklists. Leave tax advice to accountants and link to one you trust.

The second half: July to December

July to September

• July: a new financial year and mid-year market review. Winter school holidays vary by state. Share a "half-year in review" using figures you can source.
• August: run a "get ready for spring" series: declutter, small repairs, gardens, photography and timing a listing. Vendors who prepare in August can launch in September.
• September: Father's Day falls on the first Sunday. Spring often brings more listings and more buyers in many markets, so lean on open home reminders, sold results and suburb updates. Local footy and netball finals are good for community posts.

October to December

• October: daylight saving starts on the first Sunday in the states that observe it, which means longer evenings for inspections. Self-lodged tax returns are due 31 October, so investor posts may be relevant. Run a quarterly market update.
• November: Melbourne Cup Day is the first Tuesday, a public holiday in parts of Victoria. Plan around it if you work there. This is often the last strong stretch before Christmas, so push final listings and an "is it too late to sell this year?" explainer.
• December: thank-you posts to clients and your community, Christmas office hours, a recap of the year using real results you can verify and a "what to expect in the new year" post. Remind landlords and tenants about holiday arrangements.

Add your local layer

This is where an agent's calendar stands out. Spend an hour each quarter adding events from your patch:

• Local markets, festivals and fun runs.
• School fetes, open days and graduations.
• Sporting finals and club events.
• Council announcements, such as new parks, roadworks or planning changes. Check your facts with the council before reporting them.
• Business openings and milestones, which are easy to share with a quick photo and a tag.

Pair each with a post idea: a photo, a short video, a recommendation or a question for followers. For example, before a local market, ask followers for their favourite stall, then post a roundup of the replies. It costs almost nothing and gets locals talking under your name.

Also keep a "pause" list. If a local tragedy or sensitive news breaks, pause scheduled posts that would look tone-deaf, and check your calendar before the next one goes out.

Keep the calendar working

• Plan a quarter ahead. Fill in the major dates and campaigns, and leave space for listings and sales.
• Fill in the detail two weeks out. That's when copy, images and links get created and scheduled.
• Record what you post. Note any ad hoc posts and how they performed, so next year's calendar starts with evidence.
• Use a consistent design. Our guide to using Canva in real estate shows how to build templates you can reuse each month.

For ideas on what to say in each slot, see our social media plan guide and creating content from client questions.

Getting help

If planning and producing content eats your week, book a free consultation with Lead Fleet and we'll talk through what to keep in-house and what to hand off.