Launch day is the start of the work, not the end. Use this checklist to set up tracking, get found in search and maps, and test that enquiries actually reach you.
Websites
4 min read
Updated 29 Oct 2026
Your real estate website is live, so what should you do next? Work through a short checklist in the first week: set up measurement, get your site and business profiles recognised by search engines and maps, test every way a vendor can contact you, then announce it. Most of it is free and takes a few hours.
Too many agencies treat a new site like a printed brochure. It gets built, then left for three years. A website is closer to a shopfront that needs staffing, and the first week sets up how well it trades.
1. Set up Google Search Console
Search Console is Google's free tool for seeing how your site appears in search. It shows which queries bring people to you, which pages are indexed and whether Google has found any problems. Every website owner should have it.
Verify your domain, then check the Pages (indexing) report a few days later. If key pages such as your appraisal page or team page are not listed, you want to know early. Our Google Search Console guide walks through the setup.
2. Install GA4 and your ad pixels
Google Analytics 4 (GA4) tells you what visitors do once they arrive. Install it before you start any promotion so you have a clean starting point. If you are not sure what to look at first, our GA4 setup guide covers the basics.
Also install the Meta pixel (formerly the Facebook pixel) and, if you plan to advertise on Google, the relevant Google tag. Even if you have no campaign planned, a pixel installed now starts collecting audience data for the day you do run ads.
Check that tracking fires on the right pages. Open the site in a fresh browser, visit a few pages and confirm they appear in GA4's realtime report.
3. Claim your business profiles
People find agencies through maps and local search as often as through a website address. Set up or claim these profiles and link each one to your new site:
- Google Business Profile (the product formerly called Google My Business).
- Apple Business Connect for Apple Maps.
- Bing Places.
Use exactly the same business name, address and phone number everywhere. Small differences confuse both people and search engines. For more on the Google side, see our post on improving your Google Business Profile visibility, and for Apple, our Apple Business Connect guide.
4. Make the site easy to find
Submit your sitemap
A sitemap is a file that lists the pages on your site so search engines can find them. Many website platforms generate one automatically, usually at yourdomain.com.au/sitemap.xml. Open that address in a browser to check whether yours already exists.
If it does, submit it in Search Console under Sitemaps. If it does not, ask your website provider to switch one on, or use a sitemap tool, upload the file to your root domain and then submit it. Submitting does not guarantee every page is indexed, but it removes one reason for pages being missed. Recheck the Sitemaps report in Search Console after a few days to confirm it was read without errors.
Add your website address everywhere
Paste the new URL into every profile you control: Facebook, Instagram, LinkedIn, YouTube, your email signature, your listing portal agency profiles and your printed material templates. Every missing link is a visitor who had to search for you instead.
5. Test the site like a vendor would
Launch week is busy and things get missed. Set aside 20 minutes and go through this list on both a phone and a desktop:
- Click through every page and menu item. Look for broken links and missing images.
- Check that current listings, recent sales and staff profiles are all showing.
- Confirm that your phone number, email address and office address are correct.
- Tap the click-to-call link on a phone.
- Submit your own appraisal request and contact form. Confirm that the right person is notified and that the enquiry lands in your CRM if it should.
- Check that each key page has its own title and meta description, written for people, not left on a default.
The form test matters most. An enquiry that goes to a dead inbox is a lost listing, and you will not know it happened.
6. Announce it, then review it monthly
Announce it
Post about the new site on Facebook, Instagram and LinkedIn, and send a short email to your database. Link to something useful rather than just the homepage, such as your appraisal page or a recent sold result. Keep the post short, add a clear photo of your team or a recent sale, and pin it for a week or two.
Put a review on the calendar
The checklist gets you started. What keeps the site performing is a routine. Once a month, spend 30 minutes on these:
- Check Search Console for new errors or drops in indexed pages.
- Look at GA4 to see which pages bring visitors and which forms get completed.
- Update recent sales, team changes and market commentary.
- Re-test your forms.
A site that is reviewed monthly will outperform a better-designed site that is ignored. Write the review into your calendar now, with a name against it, so it does not depend on someone remembering.
If you are about to start paid campaigns, this routine also gives you a baseline. You can compare enquiry numbers before and after, which is far more useful than a gut feel about whether the ads are working.
7. Need a hand with the setup?
None of this is difficult, but it is fiddly, and it tends to slide when the office is busy. If you would rather have it done properly, book a call with Lead Fleet and we can talk through what your site needs.
Frequently asked questions
What should I do first after launching a real estate website?
Install tracking and verify the site in Google Search Console. You cannot go back and measure the first weeks later, so set up GA4 and Search Console before you promote the site.
Do I need to submit a sitemap to Google?
It is recommended. Most platforms generate one automatically. Submitting it in Search Console helps Google find your pages, though it does not guarantee they will all be indexed.
Which business profiles should a real estate agency claim?
Google Business Profile, Apple Business Connect and Bing Places. Use the same name, address and phone number on each and link them to your website.
How often should I review my agency website?
Monthly is a sensible routine. Check Search Console and GA4, update recent sales and team details, and re-test your enquiry forms.
Key takeaways
- Set up measurement (Search Console, GA4, ad pixels) on day one so you are not guessing later.
- Claim your Google, Apple and Bing business profiles and link each one to your new site.
- Test every form and phone link yourself before you announce the site.
- Book a monthly review so the site is treated as an asset, not a brochure.
Keep reading
Custom real estate website or template? How to choose
A plain guide to choosing between a template and a custom real estate website, with the questions to ask before you commit.
6 real estate website changes that increase lead conversions
Most agency websites get traffic but miss leads because of basic problems. These six changes help turn more visitors into vendor and landlord enquiries.
Real estate website tips: how to turn visitors into enquiries
Seven practical improvements that help an agency website turn visitors into appraisal requests and enquiries, with a checklist you can run this week.
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