Video Content Ideas To Increase Your Social Media Engagement

If you’ve googled ‘how to increase your engagement on social media’ before, I’m sure you’ve been faced with hundreds of articles telling you video advertising is the way of the future. So that’s why we put together a list of helpful tips and ideas for creating videos that keep your audience engaged.

Video content is extremely powerful when it comes to engagement on social media. Utilising different modes of advertising such as listings, selling tips/buying tips, and market updates etc. will significantly assist in the consistency of engagement you are receiving from organic and VPA posts. Digital video content within a real estate marketing strategy has become a staple for going above and beyond. This is due to videos receiving more ad clicks on Facebook resulting in a greater brand presence and driving more traffic to your site 

Tips for creating an engaging video

  • Be authentic
  • Keep it short & simple
  • The right music if any (think about how it adds value to your content)
  • A consistent message throughout the entire video, copy & features
  • Include your logo/branding 
  • Mention your brand/name within the first 5 seconds of the video – Assists with brand awareness
  • Utilise caption features on the video

Video ideas

  • Suburb highlights 
  • Property listings 
  • Agent profile video 
  • Just sold property (eg. agent walk through, talking through amenities, asking price – sold for)
  • Seller testimonial video 
  • What you should be looking for in an agent(eg. 5 questions to ask before you sign)
  • Buying mistakes to avoid/buying your first home checklist 
  • Market updates 
  • Interest rates insights
  • Pros and cons of selling in the current economic market 
  • Off-market – coming soon videos 
  • How to declutter your home eg.(what that may look like) 
  • How to prepare for an open home 
  • When is the best time to buy/sell a home 
  • A day in the life of an agent 
  • Questions a good agent should be asking you when you’re ready to sell/buy