In the realm of digital marketing, the choice often boils down to SEO or Paid Ads. While SEO boosts your search rankings, it doesn’t guarantee conversions. Most, not all, SEO agencies focus heavily on keywords and sending traffic to poorly designed landing pages – a word of caution there.
SEO strategies require both time and high-cost financial investment, as results take time to manifest and hinge on user searches during the ‘research phase.’ On the other hand, Paid Ads offer cost-effective exposure to a broader audience, even those not actively searching yet. This exposure builds brand awareness, increasing the likelihood of future interactions.
Keep in mind that SEO is a long-term strategy, whereas Paid Ads can deliver more immediate results and heightened visibility.
In this video, we discuss the fundamentals of each strategy and why finding the right balance of both is the key to your marketing success.