If you have a real estate website, then you know how difficult it can be to stand out in a crowded market… With so many websites offering similar properties and services, it can be challenging to attract and retain customers online. One way to enhance the visibility of your real estate website is by using schema markup.
Schema markup is a type of structured data that provides information about the content of your website to search engines. By using schema markup, you can help search engines understand your website better, and this can lead to a higher search engine ranking.
Here are some of the benefits of using schema markup for your real estate website:
Improved Search Engine Visibility & Rankings
Schema markup helps search engines better understand the content of your website. This can lead to better visibility in search engine results pages (SERPs) and more traffic to your website. By providing search engines with more information about your website’s content, you can help them rank your website higher in search results. And with all the buzz around project magi the more information you provide search engines the better.
Enhanced Click-Through Rates
Schema markup can also help enhance your click-through rates (CTR) by making your website’s search results more attractive and informative. By providing search engines with structured data about your website’s content, you can display more detailed and relevant information in search results, such as property listings, contact information, and reviews. This can make your website stand out from the competition and increase the likelihood that users will click through to your website.
Increased Engagement and Conversions
Schema markup can also help increase engagement and conversions on your real estate website. By providing more detailed and relevant information in search results, you can attract more targeted traffic to your website. This can lead to increased engagement with your website and a higher likelihood of converting those visitors into leads or customers. For example, by displaying detailed information about property listings, you can help potential buyers make informed decisions about which properties to view and potentially purchase.
Better Local SEO
If your real estate website targets a specific location, such as a city or region, then schema markup can help improve your local search engine optimization (SEO) efforts. By using schema markup to provide information about your business’s location, hours of operation, and contact information, you can improve your chances of appearing in local search results. This can be especially beneficial for real estate businesses that rely on local customers, such as real estate agents or property management companies.
Using schema markup can have numerous benefits for your real estate website. By providing search engines with more structured data about your website’s content, you can improve your search engine visibility, enhance click-through rates, increase engagement and conversions, and improve your local SEO efforts.
We’ve also provided an overview below of how to add this Schema markup to your website!
How To Add Schema to your website
Choose the appropriate schema type: First, choose the appropriate schema type that fits the content on your web page. You can browse schema types at schema.org.
- Generate the schema markup code: There are several ways to generate schema markup code, including using a free online schema markup generator or writing the code yourself.
- Add the schema markup code to your web page: Once you have the schema markup code, add it to the appropriate section of your web page using a <script> tag. You can add it directly to your HTML code, or use a content management system (CMS) like the Aro live website editor that allows you to add schema markup via settings or by adding it to the page/post content.
- Test the schema markup: After adding the schema markup code to your web page, test it using Google’s Structured Data Testing Tool or another similar testing tool. This will help you identify any errors or issues with the markup.
- Monitor and update the schema markup: Finally, monitor the performance of your schema markup over time and make updates as needed. You may also want to periodically check for updates to the schema.org vocabulary and make changes to your markup accordingly.
We’ve included 3 examples of Schema markup below for listings, local businesses or team members that you could utilise for your real estate website.
Example of Listing Schema
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "RealEstateListing",
"name": "Property name",
"description": "Property description",
"url": "https://www.example.com/property-url",
"image": [
"https://www.example.com/property-image.jpg"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "City",
"postalCode": "12345",
"addressRegion": "State",
"addressCountry": "Country"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "37.12345",
"longitude": "-122.67890"
},
"price": "$100,000",
"numberOfRooms": "3",
"floorSize": {
"@type": "QuantitativeValue",
"value": "1500",
"unitCode": "SQFT"
},
"propertyType": "SingleFamilyResidence",
"listingType": "ForSale",
"datePosted": "
In this example, the schema markup includes information such as the property name, description, URL, images, address, geographic coordinates, price, number of rooms, floor size, property type, listing type, date posted, category, contact information, and social media links. This markup can help search engines better understand the content on your website and improve the chances of your property listings appearing in relevant search results.
Example of Local Business Schema
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "RealEstateAgent",
"name": "Your Real Estate Company",
"image": "https://www.example.com/logo.png",
"description": "Your real estate company description.",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "City",
"postalCode": "12345",
"addressRegion": "State",
"addressCountry": "Country"
},
"telephone": "+1-555-555-5555",
"email": "info@example.com",
"url": "https://www.example.com/",
"https://www.facebook.com/your-page",
"https://twitter.com/your-page",
"https://www.instagram.com/your-page"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday",
"opens": "09:00",
"closes": "17:00"
}
]
}
</script>
In this example, the schema markup includes information such as the real estate company name, image, description, address, phone number, email, website URL, social media links, and opening hours. This markup can help search engines better understand the content on your website and improve the chances of your local real estate business appearing in relevant search results.
Example of Person Schema
<script type="application/ld+json">
{
"@context": "https://schema.org/",
"@type": "Person",
"name": "John Doe",
"jobTitle": "Real Estate Agent",
"worksFor": {
"@type": "RealEstateAgent",
"name": "Your Real Estate Company",
"url": "https://www.example.com/"
}
}
</script>
This example includes the agent’s name, job title, and employer. You can add additional properties as needed based on your specific use case.
If you haven’t already, consider implementing schema markup on your real estate website to take advantage of these benefits.
If you’re feeling overwhelmed and frustrated with a low-performing real estate website it might be time to contact Lead Fleet…
