Maximising Your Real Estate Website: Essential Tips For Websites That Convert Visitors into Clients

In today’s digital age, having a well-designed website is crucial for any Real Estate Business. A website is often the first point of contact between a potential client and a real estate agency. So it is absolutely essential that your website leaves a great first impression!

“Too many agencies are seriously undervaluing their websites’ potential to produce a consistent stream of qualified leads. If setup correctly – your website can magnetise leads into your pipeline.”

Matt Ensing

But what makes a great real estate website? Whether you’re a large agency or a one-man band it is absolutely essential to have an optimised and lead-converting website. In this article, we’ll discuss some tips and best practices for designing a real estate website that will impress your audience and help you stand out from the competition.

1. Keep It Simple And User Friendly

Your website should be easy to navigate and understand. Use clear and concise language, and avoid cluttering your pages with too many graphics or information. Your visitors should be able to find what they’re looking for quickly and easily.

2. Make It Responsive

With the rise of mobile devices, it’s more important than ever to have a responsive website design. Your website should be optimised for all screen sizes, from desktop to mobile devices.

3. Use CTA’s

Your website should encourage visitors to take action, whether it’s to contact you, schedule a viewing, or sign up for a newsletter. Use clear calls to action throughout your website to guide your visitors towards the desired action.

4. Highlight Your Team

Your website is a great place to showcase your team and their expertise. Include bios and photos of your team members, along with any awards or accolades they’ve received.

5. Showcase Your Listings

One of the main purposes of a real estate website is to showcase your listings. Ensure your listings are easy to find and browse, with high-quality optimised images and detailed information.

6. Incorporate Reviews

Reviews from satisfied clients can go a long way in building trust and credibility. Include reviews throughout your website, either as part of your listing pages or on a separate page.

7. Optimise For Search Engines

Finally, make sure your website is optimised for search engines. Use relevant keywords throughout your website to improve your visibility in search engine results pages. If you don’t already have your Google Search Console account set up, now is the time.
Read our article on How to use Google Search Console: A beginners Guide.

Having a well-designed real estate website can make all the difference in attracting potential clients and standing out in a crowded market. By following these tips and best practices, you can create a website that showcases your listings, builds trust and credibility, and encourages visitors to take action.

At Lead Fleet every website we design is strategised to convert traffic and generate your ideal leads using techniques we’ve learned over a decade working with Australia’s boutique agency brands.

Struggling with your current website not getting the results all your hard work deserves? Or are you just tired of not having the features and functionality you need to convert? 

If you’re nodding your head right now, take a look at some of our recent work and get in touch today so that we can turn your website into a cash-producing asset that works for you! 

Recent Work

Opes Property Partners
TDC Agents
Wardle Co Real Estate