LinkedIn is a powerful social media platform for real estate agents to showcase their expertise, build their personal brand, and connect with potential clients. The key to success on LinkedIn is creating engaging and informative content that will attract and retain followers.
You might be thinking, “Isn’t LinkedIn just a tool for B2B businesses”. Not necessarily, Linkedin is designed for business. Whilst other platforms are a lot more social, people use Linkedin when they’re in business mode. Buying and selling your property is a significant transaction, and most people will want to do some research before choosing their agent. You can use your Linkedin profile in numerous ways to connect with potential clients as Linkedin’s algorithm is made for connecting. Linkedin will use your activity to suggest and target potential connections, letting you know who has viewed your profile and creating targeted audiences based on this.
Whilst your whole town of real estate agents might not be posting on Linkedin or even have an up-to-date profile, this is something you can leverage. Platforms like Facebook and Instagram are oversaturated with content from every single industry, you’re competing on a much larger scale. On Linkedin, you can gain a higher engagement rate as you share relevant information about market trends or interesting property insights.
Having a consistent presence on all social platforms means more avenues for more leads to come through. Now is the time to include Linkedin as an important part of your lead generation strategy.
So we’ve put together a list of 7 must-do posts for real estate agents to get you started.
- Market Updates: Share the latest market trends, statistics, and news relevant to your local area. Highlight your expertise by adding your own insights and opinions.
- Listings: Showcase your listings with high-quality photos, descriptions, and virtual tours. Encourage followers to share their thoughts and opinions on the properties.
- Testimonials: Share testimonials from your past clients to showcase your skills and build trust with potential clients. Be sure to get permission from your clients before sharing their testimonials.
- Industry Insights: Share articles, research, and other resources that provide valuable insights into the real estate industry. Demonstrate your knowledge and keep followers informed about the latest trends.
- Personal Branding: Share stories about your life and career, and let followers get to know you on a personal level. This can help build a connection and trust with potential clients.
- Thought Leadership: Share your thoughts and opinions on relevant topics in the real estate industry. Offer your insights on current events and emerging trends. This will establish you as a thought leader in your industry.
- Behind the Scenes: Give followers a behind-the-scenes look at your day-to-day life as a real estate agent. Share your tips, tricks, and experiences in a relatable and engaging way.
LinkedIn is a valuable tool for real estate agents to build your personal brand, connect with potential clients, and stay ahead of the competition. By incorporating a mix of these types of posts, you can create a dynamic and engaging presence on the platform.