As a real estate agent, you understand how vital it is to have a strong presence online. You have likely put a lot of work into creating social media profiles. You know it’s important to regularly produce new and compelling content. However, there is a difference between knowing those things and putting them into action. How do you create regular content and make sure it adds value? How do you maintain the consistency necessary to hold people’s attention?
Well, you already have a large library of content that you might not be using.
The Frequently Asked Questions (FAQ’s)
Think about the questions that you often get from your clients. How do I prepare my house for sale? When is the best time to buy? How can I add value to my property? I’m sure you get questions like these all the time. And I’m certain you have answered the same questions multiple time. So let’s take those customer questions and create some quality content!
The frequently asked questions provide you with a treasure trove of content. If one person is asking the question, there are many others who want to know the answer. You already know the concerns people have, the questions they commonly ask, and you have the answers. While you could create a simple FAQ to answer the most pressing ones, there’s a better way. Instead, tackle one question in a single post. When someone searches the topic you’ll have a better chance of turning up on the first page of search results.
Remember, you’re the expert on this and sharing your knowledge is your most valuable asset when it comes to social marketing. It’s all stored in your head. We just need an easy way for you to share this with potential clients.
How do I get started?
Start by creating a list of the questions you are regularly asked about real estate. Read through client emails to find great questions you have been asked in the past. Pay close attention to what current clients are talking about and asking. Listen to the questions potential sellers are asking. If you have been asked any of these questions more than once, it’s a great candidate for a piece of content.
Here are a few to get you started;
- Why should I use an agent to sell my home?
- What are the different types of contract conditions?
- When is the best time to sell my home?
- How do I rent my home?
Find a style that works for you
Think about what type of content you are going to create. Do you enjoy writing? Then a blog might work for you. Are you comfortable in front of the camera? A Youtube video series might be the way to go. What is going to be the best and easiest way for you to produce content? The goal is to create consistency.
Create a plan….and stick to it
Next, decide on a schedule. Are you planning to release content daily, weekly or monthly? What does your schedule allow? It’s time to make a plan and stick to it. This is the number one area people fall down in. They just don’t post their content regularly or consistently. Consistency is what will increase your audience.
Creating and sharing content does not need to be difficult. Share your expertise to help establish yourself as an expert in your community.
Looking to upgrade your social content even more? Take a read of our blog on creating a social media plan for real estate businesses.